7777 gaming, the fast-growing online casino games provider, inked a new strategic partnership in Italy.
The company announced Monday it joined forces with the leading B2B technology, content and services provider in the Italian online gambling sector, Microgame.
Microgame grows offering with 7777 gaming content
Joining forces with Microgame, 7777 gaming strengthens its footprint in the Italian iGaming market.
Through the new alliance, the company's quality games will now be able to reach new customers in one of the most important European markets.
Per the new strategic deal, a range of certified slots and instant win games from 7777 gaming will reach new players via Microgame's extensive partner network.
As a result, customers in Italy will be able to enjoy hit releases such as Devil's Deal Soul for Sale, Crazy 100 Bucks, Vault Looter, as well as Thracian Treasures, among other fan-favorite and engaging games that have already proven their popularity in a number of markets.
7777 gaming recognizes the importance of the new partnership as it represents another step in its Italian and European expansion.
At the same time, the strategic agreement bolsters Microgame's offering and helps 7777 gaming's next-gen content to reach new audiences.
Undoubtedly, the latest alliance is expected to bring benefits to the two companies.
Earlier this summer, 7777 gaming celebrated its Italian iGaming market debut.
At the time, the company officially entered the country's regulated online gambling market, complementing its European expansion.
The deal marks an important step for 7777 gaming's expansion in Italy
Francesco Cuzzupoli, Microgame's Gaming Product Director, shared his excitement about the latest alliance with 7777 gaming, Casino Guru News learned from a press release.
The executive revealed that it is exciting to grow its offering with the addition of 7777 gaming's unique portfolio.
"Their next-generation games and bold approach to game development perfectly align with our mission to offer the best and most innovative products to our partners," Cuzzupoli added.
Last but not least, the company's Gaming Product Director said: "This partnership further strengthens Microgame’s position as the Italian B2B leader and enhances the entertainment options available to our concessionaire network."
The deal brought similar excitement to 7777 gaming with the company's Chief Commercial Officer, Elena Shaterova, saying: "This partnership with Microgame is a natural next step for our growth in Italy."
Finally, the executive pointed out: "Their strong position and local expertise perfectly complement our innovative portfolio and our vision to deliver unique experiences that truly stand out."
Late last month, 7777 gaming grew its footprint in Italy via a deal with Octavian Lab.
More recently, the company bolstered its presence in Latin America thanks to a partnership with Betano Brasil.
Image credit: 7777 gaming
