The leading online sports betting and casino gaming operator, Bally Bet, announced a new gambling sponsorship.
This week, the company confirmed it joined forces with the professional football club based in West Bridgford, Nottinghamshire, England, Nottingham Forest Football Club.
Bally Bet's logo will appear on the club's home shirts
Teaming up with the popular Premier League football club, Bally Bet was designated as their front-of-shirt sponsor.
As a result, the betting operator's logo will appear on the front and center of the team's home shirts.
What's more, Bally Bet will benefit from prominent exposure at Nottingham Forest's stadium, The City Ground in Nottingham.
As is usual for such sponsorships, Bally Bet will also benefit from exposure via digital channels.
In a press release, the leading betting and gaming company explained: "Our partnership with Nottingham Forest reflects the next chapter for Bally Bet. See, we aren't just another sportsbook. Bally Bet is built for bettors who know their game and want more from the people taking their bets."
Not unexpectedly, Bally Bet will leverage this sponsorship to deliver engaging experiences to bettors and football fans alike.
At the same time, the agreement is expected to resonate with Nottingham Forest fans across the globe.
Bally Bet is delighted to team up with the famous football team
Evangelos Marinakas, the owner of Nottingham Forest, was excited about the latest agreement, revealing that it is great to welcome Bally's Corporation to Nottingham Forest's family.
"We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this," the owner of the top-flight football club added.
Last but not least, Marinakas pointed out: "As our Club continues to thrive both on and off the pitch, we're looking forward to working with Bally's on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world."
Robeson Reeves, Bally's Corporation's CEO, was similarly excited and spoke about the importance of Bally's as a company that strives to offer exceptional entertainment not only in real life but within the digital vertical, too.
"Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us," Reeves added.
Last but not least, the CEO outlined: "We're excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally's, we wish the Reds every success for the season ahead."
The new gambling sponsorship comes during a milestone moment for Nottingham Forest.
This is because the 2025/26 Premier League season marks the fourth consecutive season of the team in England's top flight.
