The provider of premium-next-gen sports, esports content and gaming solutions, BETER, strengthened its C-suite with a new appointment.
The company announced Tuesday it hired the executive with solid experience, Miguel Valdes.
Planning further growth in the Asia-Pacific region, BETER hires an executive with a track record
Joining BETER, the former SiGMA World exec will hold the role of Business Development Manager for the Asia-Pacific (APAC) region.
As the title of the role suggests, Valdes will focus on the company's growth and expansion within the aforementioned region.
As Business Development Manager for the APAC region, he will be responsible for maintaining existing partnerships with local companies.
Moreover, Valdes will foster new strategic collaborations with aggregators, operators and platform providers, paving the way for BETER's expansion across the APAC region.
The executive's strategic guidance and advice are expected to play an important role in the company's growth within the APAC region, mirroring its successful expansion in other markets such as Europe, as well as Latin America.
Recently, BETER obtained Gold Standard Accreditation from the Esports Integrity Commission (ESIC).
BETER is positioned well for further growth in APAC
Valdes revealed that it is exciting to join BETER for such an important role at a time when there's a notable demand in fast-paced content.
"This trend is evident not only in APAC but worldwide, with BETER driving that movement," he explained in a statement.
Moreover, the Business Development Manager for APAC pointed out: "The region holds enormous opportunities, not only for BETER but also for the operators and aggregators who are open to leveraging fast-betting potential. I look forward to contributing to BETER’s growth and exploring new markets across APAC together."
Chuck Robinson, BETER's Chief Revenue Officer, was similarly thrilled.
He acknowledged that Valdes is an excellent addition to the company's team and praised his extensive experience.
Welcoming the new Business Development Manager to the C-suite at BETER, Robinson added: "We have ambitious plans for the region and with our various portfolio of esports and sports products, we’re perfectly positioned to meet the needs of the next-gen bettors there."
Last month, BETER was recognized with the Esports Betting Supplier Award from the EGR B2B Awards.
