The innovative slot games provider, catering to the iGaming industry, ELA Games, continues to expand its presence in Europe.
On Wednesday, the company announced it had joined forces with the leading betting and gaming operator, Betsson.
ELA Games grows Danish presence
The new content alliance, applying to the gambling sector in Denmark, sees ELA Games deliver hit titles, bolstering the offering of Betsson.
Through the new agreement, the latter is expected to engage with new audiences and strengthen its portfolio with the addition of proven hit games and fan-favorites from ELA Games.
This fresh and innovative content is expected to boost customer retention and engagement for Betsson in Denmark.
ELA Games' titles have already proven their popularity in a number of important online gambling markets and this alliance further complements the company's ongoing growth and expansion.
Notably, the company's titles bring visually appealing themes, engaging and attractive game mechanics, and grant a chance for mouth-watering wins.
Betsson is pleased to grow its portfolio with ELA Games
Laura Peretta, Betsson Group's Head of Supplier Relations, shared her excitement about the new alliance, Casino Guru News learned from a press release.
"We are pleased to welcome ELA Games to our portfolio in Denmark," she said.
Finally, Peretta pointed out: "Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers."
Marharyta Yerina, ELA Games' Managing Director, shared the positive vibe and acknowledged that the deal with Betsson in Denmark represents a major part of the company's ongoing growth plan.
According to her, teaming up with the leading betting and gaming company enables ELA Games to reach a large player base.
Last but not least, Yerina said: "We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content."
Per the new agreement, Danish players will now be able to enjoy fan-favorite titles from ELA Games, including Flame Fruits Frenzy, Cash of Gods and It's Shark Time, as well as other hit games.
In June, ELA Games expanded its B2B offering with an upgrade of its comprehensive Client Area.
Image credit: ELA Games
