EveryMatrix acquires Goma Gaming, strengthens front-end capabilities

EveryMatrix snatches Goma Gaming, a leading front-end tech firm that provides solutions to the sports betting sectorThe acquisition allows EveryMatrix to significantly strengthen its own product portfolio and capabilitiesGoma Gaming is welcoming the opportunity to be part of EveryMatrix’s growing portfolio of products

EveryMatrix is happy to report that it has teamed up with a leading tech company, Goma Gaming, which specializes in the development of front-end solutions for firms in the betting sector. The company excels at creating strong consumer-oriented product designs as well as digital UX experiences.

EveryMatrix pushes forward by boosting tech capabilities

Thanks to the deal, EveryMatrix will now be able to deploy Goma Gaming’s established front-end expertise to strengthen its own product portfolio and what it brings to the table for betting companies. EveryMatrix Group CEO and co-founder Ebbe Groes welcomed the opportunity to see this expansion come through.

"Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers, such as Bet-at-home and the Hungarian Lottery," he noted, adding that the addition of Goma Gaming would further strengthen the company’s capabilities in delivering the type of experience and product service that partners and consumers have come to expect from EveryMatrix.

"I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth," Groes said, referring to Goma Gaming’s CEO, Andrew Brown. This news comes against a backdrop of other changes at the heart of EveryMatrix, with EveryMatrix appointing Jonas Groes as co-CEO. He is also the brother of Ebbe Groes.

Goma Gaming’s incorporation into the EveryMatrix product portfolio allows the company to deliver across both sports and casino, as both companies have experience in providing cutting-edge solutions to tier-one operators.

Goma is determined to scale its capacity

Commenting on the deal, Goma Gaming CEO Andrew Brown also noted: "We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact."

In the meantime, EveryMatrix has been expanding and scaling its product offer with launches in Portugal with Betclic and has signed a content aggregation deal with global gaming behemoth, Bet365.

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