Fanatics rolls out football ads with famous athlete Livvy Dunne

Just in time for the football season, Fanatics Sportsbook introduced a series of new adsA major role in the advertisements plays the College National Champion athlete and cultural powerhouse, Ivvy DunneAfter two ads have already aired, one more is expected to be released soon

The fastest-growing sportsbook in America, Fanatics Sportsbook, announced an exciting collaboration for a series of advertisements highlighting its industry-leading offering.

The operator announced it had joined forces with Livvy Dunne, the College National Champion athlete and cultural powerhouse.

Ivvy Dunne is excited to team up with Fanatics and attract more people to football

The new collaboration saw the release of two new football advertisements, just in time for the start of the football season.

Three new cinematic ads called "Explained by Livvy Dunne" seek to engage new and existing football fans and Fanatics Sportsbook customers.

Each of the ads, featuring the famous athlete, highlights Fanatics Sportsbook's industry-leading offering, including FanCash rewards, Fair Play protection and Gameday Guarantee FanCash promotion.

Dunne shared her excitement about the new collaboration, Casino Guru News learned from a press release.

"As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way," she said.

Finally, the star athlete pointed out: "It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game."

Selena Kalvaria, Fanatics Betting and Gaming's Chief Marketing Officer, shared the excitement and acknowledged the strong position of Fanatics Sportsbook as a disruptor brand.

"By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and speaks to new ones, too," she added.

Finally, Kalvaria pointed out: "With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans."

The football ads are expected to resonate well with bettors and sports fans alike

Two Fanatics Sportsbook's ads with the College National Champion athlete have already aired.

The first one, a 30-second cinematic piece, recognizes the benefits for bettors who may want to switch to Fanatics Sportsbook.

The advertisement in question shares information about Fanatics' Gameday Guarantee, which is applicable for every college and pro football game through October, enabling new customers to get up to $100 in FanCash back if their first football bet loses on game day.

It's no surprise that exciting rewards are also in place for existing Fanatics Sportsbook customers.

The second ad with the famous athlete praises Fanatics' market-leading Fair Play protection.

The leading feature protects "all pro football player prop bets and offers a refund or pays out as a win in cases where a player is ruled out due to a first-half injury," as explained by Fanatics Sportsbook.

The third advertisement with Dunne is expected to highlight Fanatics Sportsbook's FanCash.

The football ad campaign launched on August 18, and the spots can be seen on all major TV networks, OOH, OLV, as well as audio and podcasts, among other digital channels.


Image credit: Fanatics Sportsbook / Derek Kettela

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