The supplier of premium sports betting services, powering licensed B2C gaming operators in markets across the globe, Kambi Group, continues to grow its European footprint.
Only recently, the company confirmed a new agreement with the trusted online casino operator, Holland Gaming Technology Ltd.
Holland Gaming Technology grows its offering with betting
Under the terms of the new multi-year deal, Kambi Group agreed to supply its full Turnkey Sportsbook solution, powering the operator's offering in the Netherlands.
The alliance comes after Kansspelautoriteit, the Dutch gambling regulator, awarded Holland Gaming Technology with a sports betting license.
This effectively enabled the operator to expand its offering beyond online casino, introducing betting for the first time.
Now, thanks to the alliance with Kambi, Holland Gaming Technology's betting services will be powered by the former's award-winning end-to-end sportsbook.
The deal with Holland Gaming Technology comes on the heels of another important Dutch-facing agreement announced by Kambi.
Earlier this month, the company grew its European footprint via a multi-year agreement with Betnation, the market-leading online gambling operator.
Launching sports betting was a natural step for Holland Gaming
Eddy Hultermans, Holland Gaming Technology's director, shared his excitement about the new alliance, Casino Guru News learned from a press release.
"Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product," he explained.
Finally, Hultermans pointed out: "Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base."
Werner Becher, Kambi's CEO, revealed that the company is delighted to join forces with Holland Gaming Technology at a time when the operator is expanding into sports betting for the very first time.
"Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market," he added.
The access to Kambi's full Turnkey Sportsbook solution will be facilitated via Holland Gaming Technology's subsidiary, Holland Power Gaming.
As a result, the operator will tap into Kambi's advanced trading capabilities, revenue-driving sportsbook solution, Bet Builder and other features that promise engaging betting experiences.
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