Pinnacle has strengthened its presence in the iGaming market in Ontario, Canada, where the company already operates an online casino. To help drive differentiation for its offer and establish itself as a leader in the local market, Pinnacle has teamed up with EveryMatrix and the latter’s CasinoEngine platform.
Pinnacle spearheads iGaming offer in Ontario with CasinoEngine
CasinoEngine is a one-stop shop for everything iGaming, allowing the company to quickly bolster its iGaming operations locally. The partnership also marks a momentum occasion for EveryMatrix as a company, as this is the first time that CasinoEngine and its solutions have been made available to audiences in North America.
However, the partnership doesn’t end there, as a second launch stage is planned, which will then integrate EveryMatrix’s Bonus Engine tool, allowing Pinnacle to streamline its bonusing process, as well as benefit from an affiliate tool – Bonus Guardian, which is specifically looking into abusive behavior linked to bonuses, i.e. "bonus abuse."
However, this is not going to be the only benefit for Pinnacle Ontario, which is also incorporating EngageSuite, EveryMatrix’s leading retention and engagement-boosting tools. Pinancle Ontario would be able to leverage the suite to tailor campaigns, segment audiences, and create specific rewards for target groups, bolstering the quality of the iGaming experience it is able to provide locally.
Multiple other tools to be deployed as Pinancle seeks differentiation
EveryMatrix Casino CEO Stian Enger Petersen has welcomed the opportunity to see the company make a first move in the North American iGaming market with its CasinoEngine tool, and with Pinnacle of all brands.
"This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time."
"We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success," Petersen added, commenting onthe new partnership and its long-term implications.
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