The leading technology company, powering the global gambling industry, Playtech, inked a new multi-market agreement.
On Wednesday, the company confirmed it had joined forces with the premium online casino platform operator and software provider, SkillOnNet.
SkillOnNet joins the Playtech Bingo Network
Under the terms of the new alliance, SkillOnNet becomes part of the Playtech Bingo Network, strengthening its bingo vertical.
The deal designates Playtech as SkillOnNet's exclusive Bingo provider and the new partnership covers the UK, as well as the Mexican market.
Popular SkillOnNet brands such as PlayUZU and PlayOjo are covered under the terms of the new alliance, while the company also announced the launch of ZingoBingo.
Malcolm Farrimond, SkillOnNet's Head of Bingo, spoke with excitement about the newly signed agreement, Casino Guru News learned from a press release.
"We are delighted to partner with Playtech Bingo as we bring PlayOjo, PlayUZU, and our new Zingo Bingo brand to their platform," he said.
Moreover, Farrimond pointed out: "To mark the launch of the new PlayOjo bingo, we will produce a large scale ATL and digital marketing campaign, including strategic TV sponsorship deals."
According to the company's Head of Bingo, Playtech's large-scale Bingo network and leading technology will propel the growth of SkillOnNet.
Finally, Farrimond predicted the new alliance will bring engaging experiences to SkillOnNet brand customers and increase customer engagement.
Marat Koss, Playtech's Chief Interactive Gaming Officer, was similarly thrilled.
"We're pleased and excited to welcome SkillOnNet to the Playtech Bingo Network," he said.
Highlighting the importance of the exclusive Bingo deal, Koss added: "Their decision to migrate their iconic brands like PlayOjo to our new Next-Gen iBingo platform is a strong validation of our technology and long-term Bingo strategy."
In conclusion, Playtech's Chief Interactive Gaming Officer, outlined that the company is looking forward to the successful collaboration with the SkillOnNet team under the alliance that is expected to bring mutual success and propel the growth of the two companies in a number of important markets.
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