Sportradar Group AG has introduced the Bettor Sense solution, a data-driven approach to user protection that offers a personalized and proactive approach. Essentially, Sportradar has built a solution that companies can now utilize to ensure that they enhance their responsible gambling efforts.
BETesporte adopts inaugural Bettor Sense solution meant to boost integrity, RG
The first operator to have signed a partnership with Sportradar to implement the new solution is BETesporte in Brazil. The tool has been designed to usher in a new era in consumer protection tech that companies can deploy on scale and ensure that their players are protected.
In the case of Bettor Sense, the AI-powered solution detects "gambling-related" risk and allows for swift personalized interventions that ultimately help to protect consumers. The solution is based on behavioral research and cutting-edge technology, and it is also tasked with promoting responsible gambling and boosting brand reputation.
Sportradar SVP, Integrity & Regulatory Services, Product & Strategy, Tom Mace had this to say, commenting not only on the inaugural launch of the solution, but also its introduction as part of BETesporte’s offer.
This partnership with BETesporte marks an important milestone forSportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business.
Sportradar remarked that, although a first partnership, the company expects many other similar arrangements to follow, with the company also looking to help protect users and strengthen compliance.
Protecting the integrity of consumers is increasingly a priority
The company similarly remarked that there was an increase in the value that companies put on data and tech to ensure that these industry standards are met.
BETesporte CEO Marcos Pereira responded similarly to this new opportunity, welcoming the Sportradar partnership, as well as the introduction of both Bettor Sense and the Integrity Exchange, which further reinforces the company’s dedication to a responsible and ethical betting environment that is aligned with regulatory standards.
"We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority," Pereira explained.
