The top-tier software and solutions provider, powering iGaming and betting operators across the United States, Altenar, expanded its award-winning sportsbook with the addition of a new feature.
Late last week, the company announced the addition of slice markets, a new functionality that enables its partners to deliver new betting experiences.
The company's partners will offer an enhanced betting experience thanks to the new feature
Altenar's new slice markets feature allows its partner operators to offer a selection of betting options to their customers.
The creation of a filtered version of existing markets via excluding or adding certain lines creates a more personalized and streamlined experience for the end user.
Thanks to slice markets, operators can offer a customized view that is based on each player's preferences and betting style.
This, in turn, can also boost customer engagement and retention.
Recently, Altenar agreed to deliver its sportsbook technology for Gamblr Gaming, a crypto-first sportsbook operator.
The deal saw the latter tap into the former's innovative sportsbook solution, bolstering the experience it provides to its player base.
The new functionality complements Altenar's product portfolio
Dinos Doxiadis, Altenar's Director of Product – Sportsbook and Data, shared his excitement about the recently released feature.
"Through the introduction of slice markets, operator partners can now deliver a more focused and relevant user experience, which will help bettors engage faster and in a more meaningful way with the markets they care about," he said.
Finally, Doxiadis pointed out: "This is another step forward in our commitment to helping build high-performance sportsbook solutions to boost operators’ retention rates and differentiate them in a competitive vertical."
Altenar's Director of Product – Sportsbook and Data will be among the company's team members who are going to attend SBC Summit 2025 in Lisbon this September.
The prestigious event is scheduled between September 16 and 18, and it is expected to attract some of the most important companies from the gaming industry.
The addition of the slice markets functionality to Altenar's sportsbook is a testament to the company's dedication to growing its betting offering.
The feature brings more flexibility to operators, while allowing them to deliver personalized offering to their customers.
At the same time, slice markets brings a variety of relevant, preferred bets to sports bettors who can access them seamlessly.
Image credit: Altenar
