Aristocrat Leisure's regulated online Real Money Gaming (RMG) business, Aristocrat Interactive, continues to grow its successful collaboration with Cliff Castle Casino Hotel, a go-to hotel and casino located in Camp Verde, Arizona.
Under the terms of a new alliance, the former agreed to grant the latter access to a range of new products and solutions.
Cliff Castle Casino Hotel improves customer experience
It was more than two decades ago when Cliff Castle Casino Hotel gained access to Aristocrat's leading casino management system, Oasis.
Building on the success of that agreement, the premium hotel and casino will now be accessing new and innovative technology.
As a result, throughout the summer, Cliff Castle Casino Hotel will roll out PlayerMax, Aristocrat Interactive's player mobile app, as well as its cardless solution, Mobile nCompass.
The venue will also benefit from Aristocrat's ONE LINK progressive management solution and bolster customer engagement and loyalty thanks to Oasis Loyalty.
Leveraging Aristocrat's ONE LINK, Cliff Castle Casino Hotel will utilize real-time progressive data powering video displays and electronic gaming machines on its gaming floor.
Complementing this, the Oasis Loyalty suite of products is expected to help with customer management and engagement, increasing player retention and delivering operational efficiencies.
Moreover, the use of Aristocrat's PlayerMax mobile app will enable guests to access personalized special offers and information about live progressive jackpots.
Notably, Cliff Castle Casino Hotel will also benefit from cardless play by using their mobile device to "card-in" at EGMs.
This innovation has been proven to further boost engagement, retention and deliver seamless experiences for casino customers.
Recently, Aristocrat was among several companies that inked new multi-year licensing deals with Hasbro, the global games, IP and toy company.
Thanks to the strategic alliance, Aristocrat will deliver new MONOPOLY slot games with the first such titles expected to emerge early next year.
The deal reaffirms the venue's position as a premier go-to gaming destination
Paul Hamm, Cliff Castle Casino Hotel's Director of Gaming, spoke about the importance of the new alliance, Casino Guru News learned from a press release.
"Aristocrat Interactive has been instrumental in our ability to provide our players with a personalized and entertaining casino experience," he revealed.
Finally, Hamm pointed out: "We’re confident that the addition of these products will continue to elevate the player experience and show the value we bring to players, reinforcing Cliff Castle Casino Hotel as a premier gaming destination."
Kristen Jones, the VP of Sales of Aristocrat Interactive Gaming Systems, added that Cliff Castle Casino Hotel was among the long-term partners that utilized the company's Oasis casino management system.
In conclusion, Jones said: "We take great pride in being a trusted provider of products that support casino operations, while also keeping the player experience top of mind."
Earlier this year, Aristocrat Interactive agreed to power Yggdrasil's expansion in North America.
